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Undervalued entrepreneurs with disabilities face more struggles amid customer bias

Whenever Maxwell Matthew has a photography gig, what should be a simple job becomes an uphill battle, requiring meticulous planning and coordination . Unlike most other photographers who can hit the road with ease,  Mathew must grapple with unique challenges that test his resolve every step of the way. It wasn’t always like this for Read More



The main conceptual idea is that entrepreneurial aspirations for people with disabilities (PWDs) are significantly hindered by widespread customer bias, leading to a range of struggles and negative consequences. The text highlights: * Limited opportunities and discrimination: Despite their capabilities, PWDs face prejudice and doubt from potential customers, making it harder to succeed in business. * Necessity as Motivator: Entrepreneurship is often a necessity for PWDs due to limited access to employment and other opportunities. * Psychological Impact: The persistent challenges of customer bias can worsen pre-existing mental health issues, leading to feelings of isolation, stigma, and neglect. * Societal Roots: The issue of customer bias against PWDs is deeply rooted in societal stigma and cultural perceptions, requiring a broader shift in attitudes and perspectives. Overall, the text emphasizes the urgent need to address customer bias and create a more inclusive environment for PWD entrepreneurs to thrive.

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